TOP 10 Rising K-Beauty Brands !
- 8CLIP
- Jul 21
- 3 min read
Updated: Jul 23
1. Medicube
A dermatologist-developed brand best known for its pore care and at-home skincare devices. Their clinically proven formulas and results-driven products have won over users worldwide.

2. Parnell
A rising brand focused on soothing and treating sensitive or acne-prone skin. The “CicaManu” line, combining Centella Asiatica with Manuka honey, is especially popular in both clinical and retail markets.

3. ILSO
A specialist in exfoliating pads, ILSO has gained massive traction with its easy-to-use blackhead and keratin care products. Recent collaborations like Hello Kitty editions have boosted brand awareness even further.

4. ILLIYOON
Known for its gentle, moisture-rich formulations, ILLIYOON’s Ceramide Ato line is suitable for the whole family and ideal for dry or sensitive skin.

5. Beauty of Joseon
Inspired by traditional Korean herbal medicine (Hanbang), this brand has reimagined ancient skincare wisdom for the modern world. Their clean, natural, and effective formulas are especially popular in the U.S. and Southeast Asia.

6. Torriden
Best known for the “DIVE-IN” Hyaluronic Acid line, Torriden focuses on hydration and skin barrier support. With a clean aesthetic and transparent ingredient philosophy, it has captured the hearts of Gen Z and millennials.

7. Hince Skincare
Originally a makeup brand, Hince is now expanding into the skincare space with its minimal, vegan, and ethically made formulations — appealing to those seeking both style and substance.

8. Anua
Famous for its Heartleaf Toner, Anua is a clean beauty brand that emphasizes simplicity and skin-soothing ingredients. It’s a top-seller among young, sensitive-skin users globally.

9. Ground Plan
Offers calming and balancing skincare solutions with a focus on clean ingredients. Their mist-type toner and ampoules are especially well-loved by those seeking minimalist skincare.

10. BEAUNES
A rising brand gaining popularity for the inner beauty and health! Despite being relatively new, it’s already expanding to Europe and Southeast Asia through influencer buzz and strong customer feedback.

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